Comments on Keeping it simple: What an Idea!! - How brands are using Ideation Com...

@sophia... sure the idea is cool. Just a few thing...

2010-09-22T21:42:06.034+05:30

@sophia... sure the idea is cool. Just a few things you might like to look into:
1) How is the consumer behavior in NYC, LA different from that in Boston. For e.g in India the consumer behavior in a city like Mumbai would be way different that another metro city like Chennai in terms of night life
2) Think of the kind of investments going into food trucks. Would setting up a shop and delivering food to bars etc on bikes be more optimal, economic and efficient??
3) What about the idea of a late night taxi service for those who would not like to drink and drive and would prefer an economic cab. This idea is very popular in some cities in India. (hopefully might event be there in states)

Interesting Ideas! I also like the Starbucks one. ...

2010-09-22T21:33:49.195+05:30

Interesting Ideas! I also like the Starbucks one. They already have a very strong brand, but having their customers give ideas and perceptions is a great touch for the marketing strategy. These Ideation communities are fun for consumers and companies.

For a school project, we have to come up with some ideas for a new product. My suggestion is food trucks. This idea is also very simple. In NYC and LA they have taco trucks, korean bbq trucks, and other food vendors who serve between 9pm and 4am when everyone is leaving the bars. In order to find them, you have to subscribe to their twitter, facebook or other social media sites.
I think this is a good idea for Boston due to all the students and schools that are around the area. In Boston, everything closes at 2am, and the delivery shops after 2am are too expensive, so this food truck could be a successful idea if implemented correctly in Boston. This idea isn't "new," but it would be entering a new market, and would probably create a following of late night snackers.

Yes even I agree that many brands have been trying...

2010-04-08T17:06:49.237+05:30

Yes even I agree that many brands have been trying the same ideation model.
But I see the following trends developing nowadays:
1) Connecting people not around ideas for brand but around something talk worthy ( green ideas, passions, causes etc)
2)Using ideation as a first step to something bigger, like launching subsequent campaigns to promote these ideas ( change.org 10 ideas for America)

Nice perceptive... Ideation platforms seem to be f...

2010-04-07T18:11:41.413+05:30

Nice perceptive... Ideation platforms seem to be feedback3.0 tool... Companies are highly using this concept... it makes consumers feel important and listened to. Wonder what innovation can be added to these platforms.