My book in the list of 'Books by IITD authors'!

My visit to IIT Delhi for Rendezvous 2010 resulted in a very pleasant surprise. In the midst of Accenture Rendezvous ( which if you happen to miss this year, let me tell you, you haven't missed much ;) ), I saw this banner of 'Books by IITD authors' and saw my book in it!

To add to it, I am glad that the book is doing farely well in the markets - at least better than what I expected in its first year of launch, considering that textbooks hardly have a marketing budget and they sell more on word of mouth which builds from year to year.

However I think there is immense room for improvement in the book. The book was written way back in 2008. Since then many interesting things have happened which are worth sharing. Moreover, even I have grown as a marketing professional and I think that now I have some more interesting things to discuss. Hence we will soon get started on the second edition of the book. I got some valuable feedback on the book from the marketing students in my guest lecture at IIT Delhi and I will be incorporating them in the next edition ( in fact, the most valuable suggestion was to get a new edition of the book - as in renew the case studies.) I think the kind of 'Case study' heavy book that we have made, would loose its value over time if we don't renew it. Hence it is anyway high time we should get cracking on the next edition.

All the best to us! :)