I remember having a long discussion with my IIT Delhi marketing faculty (with whom I co-authored a book on brand management) some time back about how social media and social technologies are changing traditional modes of marketing. I remember him asking me all sorts of question regarding the credibility of this upcoming media and at that time I found it pretty hard to convince him. Hence it was a bit surprising that a general chat with him last Tuesday got converted to an invitation to give a lecture to his marketing class on social media marketing and how brands are using this upcoming form of media!
Here is what I presented to the class. It was great to see that some of the students grasped this very fast and came up with questions like returns on social media marketing, monetary impact, benefits of going for online communities over a simple Facebook page etc.
I would like to thank Dave Evans, Gaurav Mishra and 2020 Social for providing such great research out in the open that it was possible to plan this presentation and get adequate ideas at such short notice.
PS: At the end of the day, what stole the show was not just the opportunity of giving a lecture to some smart people but this SMS that I received from my prof in the evening: "Good feedback of the class.like this feedback I have received. Mahim, thank you for the guest lecture today. One of the best lectures in dms i have attended." :)
0 conversations:
Post a Comment